杭州市民码LOGO设计
2024/4
“潮万家”是基于京东家居平台架构,致力于打造潮流家居好物集合的一站式家居购物平台。在品牌初入市场,实现从零到一的历史性突破之际,“潮万家”委托一束进行品牌全案设计。中国家居行业在过去10年经历了高速发展期,逐渐进入精细化、规模化、品牌化的时代,婢格局趋向稳定,个性品牌层出不穷。一束认为,深度连接消费者,更好地突出“潮万家”品牌的美学品味以及“集万品,潮万家”这一鲜明定位,是促进消费者快速发现、识别、记忆品牌,与竟品拉开差距,形成竞争优势的关键所在。
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